Privacy Policy

Last Updated: 2026

This Privacy Policy explains how dsflyfishing.co.uk ("we", "us", "our", or the "Site") collects, uses, and protects your personal information. We are committed to transparency and compliance with UK and EU data protection regulations, including the UK GDPR and Data Protection Act 2018.

Information We Collect

We collect the following types of information:

How We Use Information

We use collected information for the following purposes:

Cookie Policy

Our Site uses the following types of cookies:

You may opt out of non-essential cookies by adjusting your browser settings or using our cookie consent banner. Please note that disabling cookies may limit Site functionality. For more information, visit www.allaboutcookies.org.

Third-Party Links

Our Site contains links to external betting sites, casinos, and affiliate partners. We are not responsible for the privacy practices, policies, or content of these third-party websites. We strongly encourage you to review their individual privacy policies before providing personal information or engaging in gambling activities. Your use of third-party sites is at your own risk and subject to their terms.

Your Rights

Under UK GDPR and Data Protection Act 2018, you have the following rights:

To exercise any of these rights, contact us using the details below.

Data Retention

We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Analytics data is typically retained for 12 months. Affiliate tracking data is retained for the duration of our partnership agreement plus 12 months. You may request deletion at any time, subject to legal retention requirements.

Contact Us

For questions about this Privacy Policy, requests regarding your personal data, or to exercise your rights, please contact:

Privacy Enquiries
Email: privacy@dsflyfishing.co.uk

If you have concerns about our data practices that remain unresolved, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.